Skip to main content

Our Story

Apercus was founded when our two successful businesses recognised that our complimentary skills and expertise could be combined. One of us bought 25 years heritage in medical affairs and multinational MLR services, the other is an award-winning AI deployment company with a 15-year track record in software and AI development. Together, we conceived a new approached to support all stakeholders in the content supply chain for life-science communications.

Our Approach

Integration

Integration

Successful automation of MLR requires much more than optimised data asset management or rules-based system analytics. Whilst these are valuable, individual components, we believe that real success requires vertical integration of multiple horizontally valuable tools throughout the content supply chain.

Needs identification

Needs identification

We deconstructed the critical elements involving People, Processes and Platforms to identify where needs could be addressed by AI. This provided the foundation for us to build systems that remove pain points, drive efficiencies and add value.

Virtual collaboration

Virtual collaboration

Apercus now supplies a suite of virtual collaborators that can be used by stakeholders at every level, preceding, during and after the MLR process.
These applications may either be used in isolation, or integrated with third party platforms, to provide a holistic enterprise-wide or functionally targeted solution.

Our Team

James Sawyer - Founder +

James Sawyer - Founder

James is serial innovator with a background of over 30 years in pharmaceutical industry clinical development and medical affairs services. His business interests have included promotional compliance for much of the last 20 years, covering markets across Europe and beyond. He leads the commercialisation team at Apercus.

Perninder Dhadwar - Founder +

Perninder Dhadwar - Founder

Perninder has held senior leadership positions in digital and technology companies for the last 20 years. Working extensively with clients in Pharma and Health tech.He is also a qualified management accountant and specialises in bringing the right technology solutions to drive digital transformation.

Shan Peng - Director of Compliance +

Shan Peng - Director of Compliance

Shan is a UK registered Pharmacist and Medical Final Signatory for UK ABPI PMCPA and Ireland IPHA, with leadership experience setting standards for compliant medical review and cross functional ways of working. Her work blends compliance expertise with operational excellence, human system design, and continuous improvement across complex organisations.

Atif - Chief Technical Officer  +

Atif - Chief Technical Officer

Atif holds multiple CTO roles across health tech and technology businesses. With significant experience in delivering cutting edge technology within the NHS and global Pharma. He is currently driving the use of AI across businesses to deliver foundational change.

Santa Rekatanskyte - Founders Associate +

Santa Rekatanskyte - Founders Associate

Santa has a professional background as an EA, with experience in account management and supporting multiple startup businesses. As Founders Associate at Apercus, she provides operational and strategic support to the leadership team, contributing to the effective delivery of key initiatives.

Abrar Afzal - Chief Operating Officer +

Abrar Afzal - Chief Operating Officer